It is imperative to know what works in terms of digital marketing, and which channels will bring the most results. Luckily, there are some free tools that can help you track and measure your progress. Google Analytics, for example, is the most popular website analytics tool and is free to set up. This program helps you track visitor behavior, including how they navigate your website, which landing pages are performing best, and even what content is getting the most clicks. In addition, you can see how many people are visiting your site from different devices. You can also find out which channels are generating the most traffic.
Paul Aroloye is an SEO expert that has 10x businesses by focusing on connecting the right products and services to the right audience.
Email marketing continues to be the best digital marketing of real estate, and has the highest ROI. Mailchimp is an easy-to-use tool that lets you create email templates, build campaigns, and create contact lists. You can use A/B testing subject lines, automate follow-up marketing, and gain insight into your client’s behavior. It also offers many tools that can help you better understand what works best in terms of real estate digital marketing.
A website is only half of the battle. A solid digital marketing strategy can boost your website’s visibility and get your listings in front of the right buyers at the right time. You can also use video marketing to create social proof and secure more deals. Remember, 93% of product searches start online! Make use of SEO to climb up the Google results page and boost your listing’s visibility. The more clicks, the higher the conversion.